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This very condition pre-defines the `local' treatment of the alternatives (or pairs of alternatives
The present book is intended to provide an in-depth presentation of these develop ments comprising its structural aspects within the theory of generalized functions as well as a (selective but
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Market Oriented Product Innovation formatIsbn:Softcover - 9781441952981 personalisiertMarket Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating
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