![Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale Subclass_INTRODUCTION TO PHILOSOPHY [As At 1st April 2025]](https://cdn.shopify.com/s/files/1/0511/7575/1837/products/9780814437117_b.jpg?v=1622727044)
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Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale Subclass_INTRODUCTION TO PHILOSOPHY [As At 1st April 2025]Paul Smith, author of the acclaimed Lead with a Story, shifts his best selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to: Select the right story, Craft a compelling and memorable narrative, Incorporate challenge, conflict, and resolution, Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of
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