Joico Colorful Anti Fade Shampoo 1L Scalp Renewal Treatment Revitalizes hair for added energy

Revitalizes hair for added energy and fullness

They're formulated with Schwarzkopf's Integrated Bond Enforcing Technology which uses succinic acid to penetrate the hair during blonding and protect those all important hair bonds

The portoflio includes 100% true-to-tone natural reflects

Sulphate-Free Argan Oil Shampoo formula ensures your hair retains its natural moisture and shine

This shampoo is formulated with selected plant-based ingredients that contribute to protecting the scalp and hair from pollution

Joico Colorful Anti Fade Shampoo 1L Scalp Renewal Treatment Revitalizes hair for added energyJoico Colorful Anti Fade Shampoo 1L A gentle cleanser that takes out what you DONT want, and leaves behind everything you DO! With Joico Colorful Anti Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long term vibrancy and intensity of gorgeous hair colour. FEATURES & BENEFITS Free of SLS SLES Sulfates * Gently cleanses colour treated hair Fortifies hair for 3X greater resistance to breakage ** *SLS SLES Sulfates =