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Bridgestone HiLaunch e12 Golf Ball Valuable Pouches The MAX fast version isIntroducing the NEW e12 Optimal Flight System. Fit Your Flight, Maximize Your Distance. We have learned through millions of ball fittings that more than 85% of golfers would benefit by playing a ball optimized for their launch conditions. The three e12 models are each engineered to maximize distance: e12 HiLaunch increases carry, e12 Straight reduces hooks and slices, and e12 Speed delivers longer, piercing flight. New optimal flight system. Longer