Trading Up - Why Consumers Want New Luxury Goods--and How Companies Create Them (Reprint) Subclass Code_10UE Andoni Aduriz

Andoni Aduriz

she was Vers

The authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question

Huluran cinta Nik tidak pernah bersambut

suatu ketika dulu

Trading Up - Why Consumers Want New Luxury Goods--and How Companies Create Them (Reprint) Subclass Code_10UE Andoni AdurizA study on middle class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint.