American Crew Heavy Hold Pomade 85g in-store the unique FadeStopFormula minimises colour

the unique FadeStopFormula minimises colour fading with every use

control frizz and also provide heat protection

Formulated with rice protein for its strengthening effect

creamy shampoo with pigments of violet and blue to neutralise golden yellow tones from your hair

limp and fine porous hair

American Crew Heavy Hold Pomade 85g in-store the unique FadeStopFormula minimises colourAmerican Crew Heavy Hold Pomade is perfect for creating sleek, smooth styles, sculpting and styling. For heavy hold with high shine. 85g Features & Benefits Glycerin: Provides smooth and easy application. PVP: Provides long lasting hold and style. Water Based: A combination of surfactants allows easy removal. How to Use Use for styles that require maximum hold and shine. Work a small amount evenly through dry or towel dried hair and style as desired.