The Long Tail: Why the Future of Business Is Selling Less of More (Revised and Updated) Class Code_209 and dazzling revelations

and dazzling revelations

erudition and

language games

but nothing is the same

Winner of 2013 Costa First Novel award

The Long Tail: Why the Future of Business Is Selling Less of More (Revised and Updated) Class Code_209 and dazzling revelationsThe New York Times bestseller that introduced the business world to a future that's already here now in paperback with a new chapter about Long Tail Marketing and a new epilogue. What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? The Long Tail is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our