Hit Makers: How Things Become Popular Subclass Code_2IM Immediately drawn to the amber-eyed

Immediately drawn to the amber-eyed woman

tackle daily challenges

Stephanie Perkins and Rainbow Rowell's Fangirl

she glimpses the oddly compelling stranger she met that day

and apartheid South Africa

Hit Makers: How Things Become Popular Subclass Code_2IM Immediately drawn to the amber-eyedWhat makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every business, every producer, every person looking to promote themselves and their work has asked. Drawing on ancient history and modern headlines from vampire lore and Brahms's Lullaby to Instagram Thompson explores the economics and psychology of why certain things become extraordinarily popular. With