L'Oreal Excellence Cool Crème Permanent Hair Dye 7.11 Ultra Ash Blonde Collagen & Silica Supplements Nicknamed as the living fossil

Nicknamed as the living fossil

Replenishing watery lotion with Aloe Bioferment + HA Complex infuses skin with stabilizing hydration

Inspired by 50 years of research in early life science

First distilled in a traditional copper-pot still

Castor oil helps brows & skin feel soft

L'Oreal Excellence Cool Crème Permanent Hair Dye 7.11 Ultra Ash Blonde Collagen & Silica Supplements Nicknamed as the living fossilProduct InformationIncludes Our Triple Care Colour Ritual: 1. Protective Cool Colouring Cream, 2. Gentle pH Purple Post Colour Shampoo, 3. Anti Brassiness Purple Mask. Makes the hair shiny and supple whilst neutralising brassiness week after week. Long Lasting Anti Brassiness & Up to 100% Grey Coverage: Covers up to 100% greys and gives long lasting cool colour. Anti Brassiness Purple Technology: New routine, formulated to be used specifically after